28 October 2010

Sarathan Records Launches New Division

Sarathan Online Services (SOS) Now Available for All Musicians

Sarathan Records today announced its new online marketing division, Sarathan Online Services (SOS) (http://www.sarathanonlineservices.com). SOS is a music marketing and PR service that connects artists and independent labels with online media outlets and prospective fans. Drawing from Sarathan Records’ many years of Internet marketing experience, a new division of the label has launched!
Consistent with Sarathan Records’ commitment to introducing fresh music to new listeners, Sarathan Online Services connects artists and labels with industry professionals and new fans through podcasters, bloggers, social media, webzines and other online outlets.

Substantial and carefully managed online presence has never been more important for musicians. Tapping into Sarathan’s extensive marketing wisdom, SOS will not only advise and expose new acts that are trying to establish themselves, but also develop campaigns for well-known artists who are keenly aware of the importance of continually building their online presence.

"After many years of working with our own artists, we are proud to be able to expand our services to other acts and labels," said Jonathan Kochmer, founder and president of Sarathan Records and Sarathan Online Services. "Sarathan Records has always been deeply devoted to exposing new music to a wide variety of audiences and we will continue this philosophy with Sarathan Online Services."
Sarathan Online Services will be managed by Amy Bauer, who comes to Sarathan with a background in marketing and previous record label management experience.

Artists interested in learning more about the services of SOS can contact Amy Bauer (via email to Amy@Sarathan.com or phone call to 206-839-1121).

About Sarathan Online Services
Sarathan Online Services (SOS) is an online music marketing and PR service designed for musicians and labels. SOS, a new division of Sarathan Records, connects artists to music professionals and potential fans through podcasts, webzines, blogs and social media for labels, or signed or unsigned musicians.
Explore us @ www.sarathanonlineservices.com
Tweet us @ www.twitter.com/SarathanOnline
Like us @ www.facebook.com/sarathanonlineservices

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